Product Reformulation

So while I was shopping today I noticed this little gem.  It is what we have been talking about in Pharmasim.  Here is a POP discount to get the customer to purchase the new reformulated product. This is showing that to keep customers happy there was a change to the product but to ensure that customers stay there is an incentive to but with the discount.
It helps to pull the product through the product through the channel and is part of the 4Ps.  It also touches on the use of social media with the Facebook logo on the discount.