I think a good number to be evaluated on is 5 as it covers the three needed, manufacture sales, net income and share of manufacturer sales, and easily divided into a 100%. Today in class it was discussed how stock prices are not the end all be all so that one shouldn't be used. Looking back at the list one that jumps out is the return on marketing. This helps to determine the ration of new income in relation to the amount spent on marketing. This relates to how much must be spent for each purchase and if the market should be abandoned. Return on sales is another good option. This ratio shows the number of sales to net income. This can evaluate the if promotion or channel discount is hurting your bottom line. These five provide a cross section of all decision making and help to evaluate how the team did.
No comments:
Post a Comment