Pharmasim Market Reports

What do marketing reports tell us?

Marketing reports help marketing managers make decisions for their company as they evaluate their customers and competitors. One of the most important marketing reports is the market shares based on manufactures sales. This report details how much each market is (cough, cold, allergy,%) and what your company and the competitors are doing.  From this you can help shape your plan for the marketing mission of the company  The market shares also details how your company is doing from session to session and if you are losing or gaining market shares.  This can help to determine if you need to increase your advertising or sales for in a certain area or create a new marketing strategy.

Pharmasim allows the users to export excel files for all of the marketing reports. With this, I went in and created a table that does the calculations for the break down income statement for each product. With this I can then export the marketing reports each time frame and instantly create product income statements that only need marginal updating like with cons/trad promo as there is no specific way to calculate these values.  This excel sheet will be helpful in the future to continue to asses how my company and product is fairing against the other companies.